Shocking! Very Obvious Hidden Message In 2010 World Cup Logo

I have seen many of my friends are sharing some links which says

Shocking! Very Obvious Hidden Message In 2010 World Cup Logo

but when u click on it , it says LIKE IT , SHARE IT , etc ..

These are some techniques used by some sites to promote their site and nothing else ..
please be aware of such links and pass on to others if u care for them

Thanx
can u find any hidden message ?? comment on it 

I have found some claims regarding this .. 
what u say about it ??